Business of Halloween

November 1, 2017



The most celebrated holidays tend to be the most commercialized and expensive. According to, the most expensive holidays are Christmas, Mother's and Father's Day, Valentine's Day and Easter. These holidays involve extravagant decorations, gift giving and delectable food, which causes expenses to add up. Throughout the years, Halloween has been on the rise to becoming one of the most celebrated and expensive holidays. 


"Halloween is a holiday that most don’t think to set a budget for, which actually makes it easier to overspend without knowing it. Neighborhoods are battling for the most elaborate Halloween decorations, Halloween candy is going from mini bites to full-size bars, and costumes now mean coughing up cash. Halloween is a holiday growing in popularity year over year, and getting bigger every October. Unfortunately, the seasonal spending can put your credit card in an early coffin,” said Guidewell Financial Solutions’ Armand Goytia, according to 


According to the National Retail Federation (NRF), Americans are predicted to spend a record breaking $9.1 billion when preparing for Halloween this year. Based on the the annual survey ran by the NRF, last year’s figure was $8.4 billion, which makes for an 8.3 percent increase. On average, consumers are expected to spend $86.13, another increase from last year’s $82.93. 


“Americans are planning to spend more than ever as they gear up for Halloween. Retailers are helping customers celebrate in style with a huge selection of costumes, candy and decorations to cater to ghosts and goblins of all ages,” NRF President and CEO Matthew Shay said.



NRF’s annual survey also shows that Americans will spend $3.4 billion on costumes, $2.7 billion on candy, $2.7 billion on decorations, $410 million on greeting cards, and $300 million on haunted attractions.




In preparation for Halloween, consumers easily spend their money at pumpkin patches, costume stores and retail stores. Stores such as CVS, Walmart and Target lure customers in by having buy-one-get-one free deals on small bags of candy, while a large variety pack of candy average to about $20.



Right across the street from Palm Beach Atlantic University's campus on Lakeview Avenue is Mr. Jack Lanterns Pumpkin Patch. There is no entrance fee, meaning that anyone can go, but to partake in activities costs money. The Pumpkin patch charges $1 per ticket, $15 for a day pass, and $95 for a seasonal pass. R.I.P Costume Store is also set up on location, so consumers can purchase their costumes at the same time.


“We’re a one stop shop for all your Halloween needs,” said Scott Sanchez, a staff member of R.I.P Costume Store. “The weekends are extremely busy. After school when the kids get out it’s extremely busy. For [the sale of] pumpkins, it trickles all season long throughout the month of October.”


PBA has helped ease the expensive of Halloween for many students and families. PBA’s Athletics Department hosted its fourth annual Trunk or Treat event at the Rinker Athletic Campus on Oct. 25. Students, families and friends gathered on one of the many soccer fields of the of the RAC to engage in free festivities and indulge in free candy.


“We really, really enjoy this event and look forward to it every year,” said Monette Preston, Athletic Business Operations Coordinator at PBA.    


Free events are offered to the public all throughout the month of October, but everything comes with a cost. At events such as Trunk or Treat, entertainment, food and especially candy have to be purchased. At these events, attendees are encouraged to dress up in costumes, which may be costly if not homemade. Despite the high prices, there are ways to save money every Halloween.


According to US News, there are seven ways that celebrators can still enjoy Halloween while saving money:

  1. Buy Halloween candy from a warehouse club.

  2. Shop at online party stores for Halloween decorations.

  3. Buy arts and crafts supplies at the dollar store.

  4. Search for free activities in the community.

  5. Wait a few days before Halloween to purchase pumpkins.

  6. Make your own Halloween costumes.

  7. Shop at surplus stores.




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