“The campaign is a political strategy or technique that goes way back to the founding of the American republic,” said Dr. Roger Chapman, professor and adviser of the College Democrats at Palm Beach Atlantic University. “The American Revolution began with a boycott of British tea.”
The Grab Your Wallet campaign began with the purpose to boycott Ivanka Trump's brand of shoes, clothing and accessories, and the stores that carry those products.
According to grabyourwallet.org, the campaign began October 2016 by Shannon Coulter and Sue Atencio. Their website lists stores that they say people should boycott, shop at, and which stores have dropped any Trump family products.
Chapman said this idea has been happening for years.
“During the 1980s there was an anti-apartheid boycott of American companies that conducted business with companies in South Africa. For a number of years some have encouraged a boycott of goods, such as Bounty paper towels, that are manufactured by the Koch brothers,” Chapman said.
So far 18 stores have joined the campaign and have discontinued selling merchandise created by a Trump company. The latest to do so is Sears, who removed Trump home products from their shelves.
Other companies that have been added to the list are Kmart, The Honest Company and Uber, according to Grab Your Wallet.
But according to the Washington Post, the Trump brand reclaimed a small victory when her perfume suddenly jumped to the top spot on the list of Amazon.com's best-selling beauty products. (Jeffrey P. Bezos, who owns The Washington Post, is also the chief executive of Amazon.com)
The Ivanka Trump perfume selling on Amazon.com suddenly jumped to the top spot on the list of the site's best-selling beauty products.
As of this past weekend (Feb. 20), the Ivanka Trump Eau de Parfum spray remained the top-selling item.
The Post reported that its unclear how sales of Trump's perfume performed on Amazon.com before the past week.
While Trump supporters are trying to counter the fallout from the Grab Your Wallet campaign, the campaign's website tries to claim victory.
“Since its first humble incarnation as a screenshot on October 11th the #grabyourwallet boycott list has grown as a central resource for understanding how our own consumer purchases may have inadvertently supported the political rise of the Trump family,” the campaign’s website reads.
Chapman said the boycott is a very American concept.
“How you spend (or do not spend) money can be an exercise to gain some sort of political leverage. This is yet another example of consumer sovereignty.”