Companies drop Ivanka Trump fashion lines, fuel #grabyourwallet campaign

February 17, 2017


Another weekend and the #grabyourwallet campaign is still roaring on Twitter. Democrats are boycotting stores that carry Ivanka Trump’s fashion lines, and recently Nordstrom and Neiman Marcus discontinued her merchandise.


The companies said their decision was based on sales, but have chosen not to release numbers regarding the performance of her line.


After contacting Neiman Marcus, they released a statement.


“We do not release sales performance on individual lines.  Neiman Marcus has a very small Ivanka Trump precious jewelry business which is comprised 100 percent of consigned merchandise (merchandise owned by the vendor),” Neiman Marcus said.  “Based on productivity we continuously assess whether our brands are carried in stores, on our website, or both.  We continue to offer the jewelry in a limited number of stores.”


Not long after the situation arose, Trump tweeted this statement trying to defend his daughter.  


“My daughter Ivanka has been treated so unfairly by @Nordstrom.  She is a great person – always pushing me to do the right thing!  Terrible!”


Social media attacks rose with the start of the #Grabyourwallet campaign, which boycotts stores that sell products with the Trump name. shows a list of stores that consumers need to boycott, and the Trump family products they sell.  The website also lists shops consumers should support.  


People who dislike Trump have joined the hashtag campaign.  Their most recent target is Ivanka Trump and her company.  Nordstrom started a series of events with Neiman Marcus and TJ Maxx have followed suit.  


Clothing site Refinery29 spoke to a Nordstrom spokesperson and reported the company's decision over Trump products was based solely on numbers.


"This was absolutely not political — it was exclusively based on the performance of the brand," Nordstrom said.


Press secretary Sean Spicer disagreed and said the companies’ motives to discontinue Trump products is personal.


“This is less about his family’s business, and an attack on his daughter.  He ran for president, he won, he’s leading this country,” Spicer said.

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